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The world of marketing is constantly changing, and the internet moves even faster. In order to keep up with the times your business has to stay ahead. In this two-part post we’ll look at 8 of the biggest trends shifts in 2021, and how your business can take advantage.
1. Building Communities
In a post pandemic world, it’s no surprise that companies like Zoom, Slack and Teams have exploded. Companies and marketing teams are shifting towards building communities to stay in touch with customers. These communities can generate UGC (User Generated Content), build trust with your brand, and act as a marketing platform for your most loyal customers.
A content community also sparks word-of-mouth marketing, which seeps into every other marketing channel earning you free advertising for your business. This means you’ll increase your reach, while lowering your cost of advertising.
2. Live Video
Live video is another way the online marketing landscape has shifted. With schools, companies and individuals having to use video calls more than ever, it’s become a part of our day-to-day behaviors. Companies are using live video to interview, meet with teams and connect to customers.
Use live video to show off behind-the-scenes glances of your brand, the making of products, how you interact with clients, and the value you deliver. As people become more digitally connected than ever, ignoring live video will have you lagging behind competitors beyond 2021.
3. Improving the Content Experience
The days of annoying pop-ups, unnecessary banner ads, and distracting content are finally over. Customers are now picky enough to close a tab before they’ve begun reading if there’s even a hint of flashy advertising.
Keep your articles clean, focusing purely on the value you can provide for customers. Then hide your call-to-action’s and banners lower down the page after the reader has consumed your content and is ready to move forward with your brand.
4. Micro Influencer Marketing
Influencer marketing has been hot for a few years, but as it continues to grow, micro influencers have become increasingly popular. Influencers are a more authentic way to connect to your audience than mass media marketing, and small influencers can do an incredible job of sharing your business.
Micro influencers are lower cost, and often have higher engagement, meaning you get more return on your influencer marketing budget.
These are a few of the growing marketing trends to know in 2021. In the next part of this post, we’ll look at 4 more trends to market your business in the future.