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How Does A CTA Help in Marketing Your Business?
Call to Action’s, or CTA’s are important as they persuade your audience to take action on a marketing campaign.
Ultimately, the goal of any marketing campaign is to guide your audience through the buyer’s journey, so they eventually make a purchase.
Each marketing campaign might have a different action for the audience to carry out. There are several tactics you can use to guide your audience in their journey and convert them into hot leads and paying customers.
Below are a few examples of the types of CTAs you might use in marketing:
In this type of CTA, the audience might be invited to sign up for a free trial, an online course, a future event, or even a software product. It all depends on the CTAs context on an ad or your website.
This CTA doesn’t commit a person to a purchase, instead it invites them to receive updates from the company. “Subscribe” CTAs are common to company blogs, for which the business wants to develop a readership, or newsletter where email marketing is used to nurture leads.
“Try for free”
Nearly every company website has a free trial offer today. Each of them is a CTA of this variety, and they allow people to demo a product before deciding if it’s worth the cost to them.
This CTA can drive a variety of behaviours for a company, from a free trial to virtual reality experience. It’s a persuasive way to push them to start moving forward on their journey.
Sometimes, all you want is to give your potential customers a little more information, so they’re prepared to buy something. Information can help customers make informed purchase decisions, so that’s what this CTA is for.
Do you manage an online community? Is your product built on collaboration between users? You might want to use the “join us” CTA somewhere on your website to inspire people to take action and join the community.
The above types of CTA all serve a designated purpose, but keep in mind the language they use can vary. Today, marketers everywhere have put some creative spins on their calls to action to generate the leads their businesses depend on.
In the second part of this post, we’ll identify some creative and effective CTA’s to use in your business right away to start getting more leads and sales.