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Video in 2021 is one of the hottest breakout areas in business, but is it right for yours? We’ll look at the benefits of video, and if it’s the right play for your business.
Shocking Video Marketing Numbers
Let’s pause for a moment and look at the numbers. In the state of video marketing survey by Wyzowl, they found that nearly 8 out of 10 marketers said video had a direct, positive impact in sales. They found that 91% of marketers said the recent pandemic has made video more important to businesses.
YouTube as the #2 Search Engine
YouTube is the second largest search engine online, and owned by the largest, Google. YouTube is larger than most well-known search engines combined, with 3 billion monthly searches and growing.
As video has gained popularity over the years, YouTube has risen to the top. If YouTube were a country, it would be the third largest on earth. They boast 2.3 billion users, and 122 million daily viewers, watching over 1 billion hours of content every day. That’s 114,155 years of video watched every day.
We said it was shocking!
What videos Are Your Customers Looking For?
There are many types of videos you can make for your business. Brand and product specific videos that talk about features and benefits of your business. Client testimonial videos share your customers’ stories. CEO or leadership testimonials and backstory videos paint the picture of your business. Explainer videos show how your products and services work behind the scenes, so customers see the care that goes into your work.
Best Type of Video Content is Education
Your customers want to learn and their used to searching for videos. Your customers are looking for solutions to problems that your business solves. Make videos that educate your customer on the problem, and solutions, including yours.
Become the Authority in Your Niche
The more videos you share, the more you help your audience and become an authority in your space. If you’re the authority, then customers will be more likely to buy from you.
Leverage video into other content
One powerful hidden benefit of creating video content is your ability to leverage it into other forms of content. Audio can become podcasts, transcriptions become blog posts, cut out clips and highlights can go on Tik-Tok or Instagram, and quotes can go onto twitter.
Video is the catalyst, first form of content that leverage into all other types. Video, audio and text. Start with video and you’ll solve most of your other content problems in one go.
Your Customers Want More Videos
9 out of 10 people want to see more videos from business and brands in 2021. Video consumption has gone up dramatically, and as a business you need to provide what your customers are looking for.
Video will continue to grow in the coming years, as its many forms are the most popular medium for consumers. You can teach, show benefits, share solutions and bring awareness to your brand and business. This why we think video is certainly the right play for your business.
If you want to start your video marketing but you’re not sure where to begin, reach out to an expert at The Archangel Group and we’ll help you out.